Localization & German Copywriting

Hi, I’m Lydia.

I’m a copywriter, editor and language expert specialized in English-German localization and based in Berlin, Germany. I’m a German native speaker with a background in Corporate Communications (M.Sc. Communications Management), Marketing and Journalism. I lead workshops in Copywriting, Storytelling and Inclusive Language.

KRUEGERTEXT has been my successful business since 2015. I work for international clients such as Indeed, Vattenfall and Miro.

I can help your brand conquer the German market in style. Hire a translator who is also a copywriter — it shows!

Check out this excellent example of localization I found on Twitter.

Copywriting & Translation

  • Blogs
  • Magazines
  • Newsletters
  • Flyers
  • Brochures
  • Presentations
  • Surveys/Questionnaires
  • Scientific Studies & Reports
  • Websites & Landing Pages
  • Mailings

Language Services English-German

  • Localization
  • Glossar, Tone of Voice, Brand Style Guide
  • Translation/Localization of marketing assets, interviews and articles, ppt-slides etc.
  • Translation editing, quality assurance (e.g. of machine-translated or agency-translated content)
  • Gender-inclusive language

Expertise & Experience

  • Communications (PR + Marketing)
  • Human Resources, Employer Branding & Labor Market
  • Psychology
  • Ecology + Sustainability
  • Science Communications
  • Software Development + AI
  • Education


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Have a project you think I could help you with? Drop me an email.